The Best Diagnostic Imaging Center Websites Have More Than a Home Page
Your diagnostic imaging center may have the best technology but, if your website does not make the cut, patients will search elsewhere for their diagnostic tests. Find out what patients are looking for from a radiologist’s website and build those features. Once you have a site that meets the needs of your patients, you will get a consistent stream of new patients. Even better, you will increase your patient retention rates at the same time.
Here are the most important features to build the best diagnostic center website
Portal for Patients
A HIPAA compliant and secure portal gives patients a way to access their information online. Scheduling appointments, receiving reminders, and viewing test results online are all factors that contribute to patient satisfaction. A patient portal can reduce missed appointments and the amount of time your receptionist spends on the phone with patients.
Diagnostic tests can be stressful or even downright frightening. Your patients need a reason to trust you for their MRIs, Ultrasounds, CTs and other radiology needs. Testimonials on your site give patients real-life examples of other people’s experiences with you. Some reputation management systems can pull your online reviews from Google of Facebook onto a Testimonials page on your website so your IT team doesn’t have to lift a finger.
Could your diagnostic center use more positive reviews?
Your patients need a way to get in touch with you directly from your website. A contact form is an easy way for patients to reach out with questions or requests before their diagnostic exam. Make sure you have a designated staff member to respond to these messages. IT’s also very important to test your form monthly to make sure the messages are still being received. Just because it was working before, doesn’t mean it will never encounter an issue and the last thing you want is for messages from patients to end up lost and gone forever.
Diagnostic imaging tests are mysterious to most patients. By providing information on what to expect and how to prepare for an exam, you ease their worries and make the appointment easier for both your patients and your radiologists. A blog is not only a great way to provide this educational content, but it also improves your SEO and gives you valuable articles to post to your social media sites.
Most of us have tablets or smartphones and we use them for just about everything. And that includes healthcare. For a diagnostic center’s website to be effective, it needs to work seamlessly on a mobile device.
Introduction video or photos
For website visitors who have never been to your diagnostic center in person, a video or photo tour of your facility is a great way to introduce your center and start building a relationship. Show images of your MRI machines, your staff, and your waiting room to give people a feel for your center.
The Best Diagnostic Imaging Center Websites Have Smooth Design and Robust Features
If you are interested in building the best diagnostic imaging center website for your radiology business, these features are the best place to start. Many centers do not have up to date websites and it may be a better long-term option to invest in a new site. Check with your web development team to discuss the options that are right for your business needs.