The Best Diagnostic Imaging Center Websites Have More Than a Home Page

Your diagnostic imaging center may have the best technology but, if your website does not make the cut, patients will search elsewhere for their diagnostic tests. Find out what patients are looking for from a radiologist’s website and build those features. Once you have a site that meets the needs of your patients, you will get a consistent stream of new patients. Even better, you will increase your patient retention rates at the same time.

 

Here are the most important features to build the best diagnostic center website

 

Portal for Patients

A HIPAA compliant and secure portal gives patients a way to access their information online. Scheduling appointments, receiving reminders, and viewing test results online are all factors that contribute to patient satisfaction. A patient portal can reduce missed appointments and the amount of time your receptionist spends on the phone with patients.

 

Testimonials

Diagnostic tests can be stressful or even downright frightening. Your patients need a reason to trust you for their MRIs, Ultrasounds, CTs and other radiology needs. Testimonials on your site give patients real-life examples of other people’s experiences with you. Some reputation management systems can pull your online reviews from Google of Facebook onto a Testimonials page on your website so your IT team doesn’t have to lift a finger.

Could your diagnostic center use more positive reviews?

Here’s how you can improve your patient experience and get better online reviews

 

Contact Form

Your patients need a way to get in touch with you directly from your website. A contact form is an easy way for patients to reach out with questions or requests before their diagnostic exam. Make sure you have a designated staff member to respond to these messages. IT’s also very important to test your form monthly to make sure the messages are still being received. Just because it was working before, doesn’t mean it will never encounter an issue and the last thing you want is for messages from patients to end up lost and gone forever.

 

Education

Diagnostic imaging tests are mysterious to most patients. By providing information on what to expect and how to prepare for an exam, you ease their worries and make the appointment easier for both your patients and your radiologists. A blog is not only a great way to provide this educational content, but it also improves your SEO and gives you valuable articles to post to your social media sites.